This 30th march 2012 Facebook will be making timeline mandatory for the company pages and also announced other ad patters like reach generator and sponsored ads. This will be helpful as in the announcement it was seen that Facebook is thinking about the brands and the type of engagement it has with the fans.
Key points:
- New timeline with banner of width 810px.
- New pins and highlighting options so that fans can view the timeline.
- Milestones to show the achievements as highlighted post.
These changes seems to be good for the brands as many opportunities will be offered to create engagement.
Lets see what happens to the pages and their experience after 30th march 2012.
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